What is responsive design and why is it important?
With the current rise in mobile device usage, the Internet landscape has transformed into a fragmented platform across hundreds of different devices including various smartphones, tablets, phablets, laptops, and desktop computers. But many business owners aren’t aware of how their website looks on a consumers’ smartphone or tablet. In fact, less than 10% of SMB’s websites display in a manner where a constant “pinch and zoom” isn’t required on a mobile device, while about two-thirds of adults own a smartphone and 90% use it to go online. This is important because if your site is too cumbersome to navigate on a consumers “device of choice,” they will readily bounce out of your site and move on to the competition, costing your company valuable sales.
The solution to this growing problem is responsive web design, which refers to a single website that automatically adapts across all devices, regardless of size, for layout and orientation that is easy for a consumer to navigate, find the information they are seeking, and make a purchase or contact your business. If you want to learn more about the importance of responsive design, please read Forbes’ recent article, “Why your business needs a responsive website before 2014“. If you are interested in having us create a responsive website for your business, please use the contact form below.
Media X-Ray is a digital agency in Reno, NV, employing an experienced team of web designers, developers, and campaign managers who can transform the ideas of your company into a highly competitive online presence by creating a custom, responsive website and helping it be found on major search engines such as Google, Yahoo, and Bing through the use of various internet marketing tactics. Please explore our site or contact us regarding how we can help you build your online presence and increase your bottom line, whether you are a local business or a large corporation.