Every business, regardless of the size and industry, needs to answer this. If you can’t or have trouble summing up why your company exists…. Well, that’s a problem.
It all boils down to branding, and we don’t just mean your business name, your company history, or your logo. Your brand is everything – It’s your story, your culture, your reputation, the promise you give consumers.
Your brand is also how people perceive you. That’s something you can’t control or manipulate, but with the right branding strategy, it’s something you can shape and influence.