What is Social Media Marketing?
Social media marketing is a service designed to increase use social media platforms to expand brand presence, increase customer loyalty, and connect with consumers beyond the traditional and non-traditional forms of advertising. Social media marketing efforts are ultimately centered around attracting attention towards brands and encouraging a brand’s fans to interact with their social platforms. Having a social media marketing strategy put into action will allow businesses to reach their existing customers and expand their business into existing demographics or new demographics.
Many people turn to social media to look further into products, restaurants, services, and much more. Today, nearly one third of the world’s population is actively using at least one social media platform. With so many consumers using social media platforms to search for new restaurants, products, services, and more, having a set social media strategy will put you ahead of your competition and expand your brand’s presence. Social media is not about creating a company page and posting specials or pushing products; it is about developing a lasting relationship with the consumer. Each business is different and we treat them as such.
In a world full of noise, especially online, it is crucial to understand how social media marketing works to optimize brand’s challenges and goals. At Media X-Ray, we take our expertise in audience research, content development, and strategizing, and apply it to the businesses goals and objectives all through social media marketing.