What is Web Design?
Website design is imperative to the success of conversions through a website. A solid website design will incorporate visually appealing colors and images and a logical division of elements. On a well designed website, information and other elements will be easy to find, calls to action will be clear, and each page will be easily navigated, no matter the screen size.
With screen sizes constantly fluctuating in size throughout the years, the difficulty to design for each variation becomes more and more frustrating. Luckily, there’s a one size fits all solution known as responsive design, which allows one website to be built to accommodate every screen size. However, accommodating every screen size is only half the battle—making the experience usable and enjoyable is a completely different challenge. This challenge isn’t easy to tackle and takes time to plan carefully. Media X-Ray will employ user interface and user experience planning to ensure you get a functional and user focused website.
Conversion optimization is a frequently overlooked practice in web design and development. Your website should be designed with your business goals in mind and every click a user makes should lead them closer to taking the action you want. What do you want your website to achieve for you? Do you want it to be purely informational or drive a specific action? At Media X-Ray we design websites from the ground up with your goals in mind. We put a strong focus on user experience and usability in every facet of the website to ensure a prospect is presented with what they need when they need it. A good design will create trust and guide visitors to take action.
Media X-Ray excels in setting up a heavily optimized website, whether it’s an already existing website or brand new one. We’ll make sure web standards are in place and a fluid conversion path is implemented.
A website’s design will easily make or break users’ decisions on whether they choose to stay and take action or leave. Receiving traffic is only a small part of having a good website—what really matters is what the traffic does when they get there.